Apple critics the world over get it all wrong again. This time thinking that Apple’s ARM based Silicon M1, M1 Pro and M1 Max chips and the same ARM chips that Microsoft used or Android uses. Apple’s Silicon team is NOT QualComm, nor Microsoft, nor insert random Android device maker, nor Google… Shall I go on ?
Slow Down, Why So Wrong Kiddo ?
Wrong with all the wrongness, since June 2020 when Apple officially announced Apple Silicon for Macs.
As it so often has over the past decade, Windows offers a roadmap of where things could go awry for the Mac. Windows on ARM still has unacceptable compromises for most users when it comes to software compatibility and expectations.What Windows can teach the Mac about the switch to ARM processors – Dieter Bohn, The Verge – June 2020
Said every clueless Apple critic and Windows, Intel, PC person ever.
Boy, OH BOY was that wrong. And so is this.
I’m just not so sure about this whole ARM thing.Every clueless Windows, Intel, PC person EVER
Getting It Wronger Than Wrong With All Kinds Of Wrong Sauce
Steven Sinofsky has a long Twitter thread getting into some of the potential issues facing developers depending on what choices Apple makes. He knows of what he speaks when it comes to the difficulties of transitioning a platform to a new processor architecture.What Windows can teach the Mac about the switch to ARM processors – Dieter Bohn, The Verge – June 2020
Steven (Wikipedia) was most certainly the man at Microsoft back in the day, but he and Microsoft made the same fatal mistake that so many do. Thinking Apple was constrained by the same rules and played the game the same way as Microsoft, or any other company. But, Steve-O is in good company.
The idea that Apple’s chips would be both way faster and way cooler seemed too good to be true. Like, not just having your cake and eating it too, but having your cake and eating it twice.Microsoft’s Foray into ARM Processors with Windows – John Gruber, Daring Fireball
But, here we are. It turns out that Microsoft’s foray into ARM-based Windows machines was just an entirely different ballgame.
That’s not to say that John got it wrong, no, he’s one of the few that got it right. It’s to illustrate that Apple plays its own game, its own way, with its own rules.
Learning From Apple’s History of Big Advances
Look, Apple has almost never been comparable to other companies. People get Apple wrong when they try to do that. You get it right when you not only pay very very close attention to what Apple does over the decades, but you also have to truly understand that Apple’s DNA allows them to think different – yeah, I said it !!! – than everyone else does. So when someone applies conventional thinking to Apple, they get it wrong.
Apple plays the long game. This journey to Apple Silicon destroying almost everyone else, started back in 2008. When Jobs starts Apple’s work in designing their own silicon because he’s not satisfied with the chip in the iPhone. And as Apple does all the time, many times every year, they acquired a company to do that – P.A. Semi.
I thought the P.A. Semi acquisition was about talent, not specific silicon I.P. — and I could not have been more wrong. The idea — in 2008 — that this acquisition would take Apple to where it is today was just unimaginable. If Myslewski had written back then that he expected Apple to — in just over a decade — design chips that were both faster and far more power-efficient than Intel’s, we’d have thought he was nuts.Looking Back on Apple’s Acquisition of P.A. Semi – John Gruber, Daring Fireball
Here is just some history of Apple innovations.
|2006||Mac PowerPC transition to Intel processors|
Apple announced the transition from PowerPC to Intel processors and shipped the first Intel-based iMac (WikiPedia). This milestone is especially relevant now because the strategy, experience and technology Apple developed then, is now empowering the transition to Apple’s own silicon.
|2008||Jobs starts Apple’s work in designing their own silicon because he’s not satisfied with the chip in the iPhone.|
|Apple acquires P.A. Semi in order to create an in-house team to design custom Apple chips.|
|2010||Apple acquires Intrinsity who also specialized in creating highly efficient chips that consume less power. Intrinsity had previously partnered with Samsung in 2009 to develop an ARM chip used in the Google Nexus S.|
|First iPhone chip that Apple designed in house, the Apple A4 (Wikipedia).|
|2013||First 64-bit mobile chip in the Apple A7 (Wikipedia).|
This stunned everyone when they announced it at that year’s iPhone event, especially direct silicon competitors like QualComm, Intel and AMD because they realized they were years behind Apple.
|Touch ID (Wikipedia)|
Critics claim it won’t work – they were wrong. Later competitors create poor implementations that can be hacked.
|2015||Apple Watch (WikiPedia)|
|2017||First Neural Engine in the Apple A11 Bionic (Wikipedia)|
|Shipped Face ID (Wikipedia).|
I correctly predicted before it shipped that all the pundits were getting that wrong in Apple Face ID FUD or How To Tell When Someone is Clueless.
|2018||A12X Bionic (WikiPedia) ships in the iPad Pro (3rd generation) and noticeably starts to embarrass desktop class CPUs.|
|2020||M1 announced and shipped.|
|2021||M1 Pro and M1 Max announced and shipped.|
…the M1 Pro and M1 Max are very much the culmination of a vision that dates back to 2008. Tony Fadell, the ‘Father of the iPod’, had already convinced the late Steve Jobs that Apple needed to adopt Arm-based chips for both its iPhone and iPad. Jobs is said to have initially planned on using Intel Atom in the first iPad as he had an affinity with the company, but Fadell famously threatened to leave Apple if Jobs went ahead with his plans instead of using Arm-based silicon which Fadell favored.Apple’s M1 Pro, M1 Max chips are the culmination of a vision hatched in 2008 – Notebook Check
These processors (finally) set the Mac on the same timeline for rapid innovation – like the iPhone, iPad, Watch, Apple TV & AirPods. Apple’s unique capability allows for incredible tech SH/HW leverage across every product.Tony Fadell on Twitter
Wonderful to see our vision from 2008 is in full bloom.
Full bloom, indeed !!!