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BlackBerry CEO Thorsten Heins |
“In five years I don’t think there’ll be a reason to have a tablet anymore,” Heins said in an interview yesterday at the Milken Institute conference in Los Angeles. “Maybe a big screen in your workspace, but not a tablet as such. Tablets themselves are not a good business model.”
“In five years, I see BlackBerry to be the absolute leader in mobile computing — that’s what we’re aiming for”
“Now? OK. First, is this dumb? Well, some of it is monstrously dumb. But Heins has two alternatives here: One is to say “Meh, tablets”; the other is to say “Oh, man, we suck so bad. Oh, God, how we suck. It’s unbelievable all the sucking we’re doing. We couldn’t make a tablet that anyone had the slightest bit of interest in if our lives depended on it. Our careers already do depend on it and we can’t do it. Sooo much sucking.”
“What’s the CEO of a hunk of flounder gonna do?”