Atlassian will end the sale of Jira & Confluence server licenses forever on February 2nd, 2021. They want everyone using the server license, which is used on servers you manage yourself, to move to the cloud. After February 2nd the only on premise versions you will be able to buy will be the Data Center license.
Price Increases & Data Center Changes
Atlassian on February 2, 2021, will also increase the price of maintenance for existing server licenses. And for the Data Center license, they will also be increase prices and adding some features that previously had to be purchased seperately.
Details from Atlassian
From Atlassian’s Jira Pricing page for Server licenses:
Important changes to our server and Data Center productsAtlassian’s Jira Pricing page for Server licenses
We’re making changes to our server and Data Center products, including the end of sale for new server licenses on February 2, 2021 and the end of support for server on February 2, 2024. Learn what this means for you.
Check out Atlassian’s Moving to a cloud future, together page for more details.